Consumer InSite (SM) is a unique general interest product for researchers with an interest in consumer taste and attitudes, political discourse and public opinion, contemporary lifestyles and leisure activities, as well as trends in popular culture.

Derived from Gale Group's online database, Magazine Database (TM), Consumer InSite is comprised of more than 350 general newsstand titles, personal interest and self-help magazines, recreation and hobby magazines, and anything that falls under the category of popular reading.

Broadening the Business Horizon.

What makes Consumer InSite particularly unusual are the types of articles one can find here -- such as consumer buyer's guides, biographies, obituaries, speeches, interviews, columns and editorials, as well as entertainment reviews. For journalists, media analysts, ad agencies, PR firms, psychologists, sociologists, consumer products companies, or any researcher who needs one single resource that surveys the best in popular literature -- this is the only database that offers a broad perspective on current events.

How We Lead Our Lives -- From A to Z.

Just look at the breadth of topics that Consumer InSite covers: aging, arts and crafts, automobiles, cooking, entertainment, the environment, fads, fashion, gadgets, health, home computing, nutrition, music, parenting, personal finance, politics, religion, sports, and the workplace. It is truly the online barometer of popular culture.

For Your Reviewing Pleasure.

Consumer InSite is also the only product where you'll find every imaginable kind of entertainment review -- from films, books, recordings, and concerts to theatrical performances, hotels, and restaurants.

Consumer InSite is the ideal product for anyone who wants to know what consumers are doing and why they're doing it. And whether the companies that make the products consumers use are hitting or missing the mark.

Company Directory Information.

Also featured in Consumer InSite is key directory information for more than 140,000 U.S. and non-U.S. companies -- the hard-to-find as well as the movers and shakers -- 95% of which are privately-held.

The company directory portion of Consumer InSite is where you'll get a quick snapshot of a company -- such as contact information, annual revenues, number of employees, description of business, parent information, year founded, company officers, company URL which is hot-linked to the company website, and much more!

Coverage: Five years plus the current year
Update frequency: Daily

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