Description
Specifications
Use Consumer InSite to find information about...
Source Coverage
Type of Articles
Sample Applications
Searching Consumer InSite

Description

Consumer InSite^SM is a unique general interest product with a strong focus on consumer behavior, political opinion, contemporary lifestyles, leisure activities, and trends in popular culture. Derived from Gale Group's popular online product, Magazine Database^TM, Consumer InSite provides full text and summaries from more than 350 widely-read North American newsstand titles and specialty magazines. Consumer InSite also provides access to over 140,000 directory records.

Consumer InSite is an ideal resource for anyone who needs a broad perspective on current events as well as in-depth coverage of consumer-related topics - from art, cooking, and health to politics, sports, and the workplace. The product is especially well-suited for journalists, media analysts, product analysts, market researchers, advertising agencies, PR firms, publishers, consultants, political analysts, educators, government agencies, consumer marketers, retail analysts, meeting planners, organizational psychologists, and package designers.

Specifications

Use Consumer InSite to find information about...

Company directory records typically provide the following information:

Source Coverage

Consumer InSite contains full text and summaries from more than 350 general newsstand publications, popular reading, personal interest, recreation, lifestyle, hobby, and specialty magazines as well directory information on approximately 140,000 international companies, 95% of which are privately-held. Directory records for the more than 30,000 non-U.S. companies contained in Consumer InSite are derived from Graham & Whiteside's series of company directories published in the United Kingdom. .

Types of Articles

Consumer InSite offers an array of article types. Unique to Consumer InSite is its large collection of entertainment reviews of books, film, video, theatre, concerts, musical recordings, hotels, and restaurants. Article types include:

Sample Applications

Whether you're searching for trends in media coverage, a biography of a political leader, an interview with an advertising executive, or evaluations of a consumer product, Consumer InSite delivers the answers you need quickly and easily.

• Research the ways in which consumer products are marketed to specific ethnic groups
• Determine the extent to which family leave plans are used by employees
• Obtain reviews of the latest books about management theory and practice
• Examine the investment vehicles recommended by personal finance experts
• Find out what consumer advocates are doing to bring about reform of the health care system
• Study the emergence of third parties in the United States and what impact they have had on political discourse and public opinion
• Locate demographic information on users of the World Wide Web
• Compare consumer buyer's guide ratings of the latest multi-media CD-ROM's
• Explore lifestyle trends and changing attitudes among aging baby boomers need quickly and easily.

Searching Consumer InSite

Easy Search and Advanced Search features are both available in Consumer InSite. Easy Search enables you to search keywords, words appearing anywhere in an article, and a browseable list of topics. Advanced Search allows you to search specific fields such as article title, company name, trade name, name of person discussed in an article, ticker symbol, author, publication name and date, etc.

Also featured in Consumer InSite are Margin Links which help you find related articles and other information- simply by clicking on them! With Margin Links, you can:

• Link from one article to another through an indexed company name, topical term, trade name, person's name, and more
• Link from a company name mentioned in an article to the directory record of that company
• Link from a company directory record to articles about the company
• Link from a parent company directory record to a subsidiary directory record
• Link from a directory record to an SIC record describing the industry for that company
• Link from an SIC record to a list of companies in the industry or articles about the industry

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