Description
Specifications
Use Business InSite to find information about...
Source Coverage
Sample Applications
Searching Business InSite

Description

Business InSite^SM offers broad, multi-industry coverage of virtually every major sector of the business world. Ideal for locating company and industry overviews, management practices, regulatory decisions, and executive changes, Business InSite provides timely and comprehensive coverage of the world's leading trade and business journals as well as directory information on today's fastest growing companies. Marketers, sales professionals, product developers, and strategic planners will find a wealth of competitive intelligence to help them identify the key developments and trends that influence their business or profession.

Specifications

Use Business InSite to find information about...

Company directory records typically provide the following information:

Source Coverage

Business InSite provides the full text and summaries from approximately 1,000 of the world's most sought-after trade and business publications, regional business journals, economic journals, and management journals. Coverage also includes directory information on approximately 140,000 international companies, 95% of which are privately-held. Directory records for the more than 30,000 non-U.S. companies contained in Business InSite are derived from Graham & Whiteside's series of company directories published in the United Kingdom.

Sample Applications

• Get a profile on Hewlett-Packard including information on their products, strategic ventures, and sales and marketing activities
• Get an overview on the banking industry including information on trends and forecasts, key laws and regulations, joint ventures and alliances, and market share leaders.
• Research the gross sales figures of the top ten publishing companies in The Netherlands.
• Identify which privately-held companies in California provide access to the internet.
• Determine whether gold stocks present a better long-term investment opportunity than gold bullion.
• Provide case studies of European companies that have implemented Japanese management techniques.
• Investigate copyright issues related to the emergence of digital electronic information in Latin America.
• Track recent press coverage on Larry Ellison, the president of Oracle.
• Analyze current trends and long-term forecasts in the clothing industry.

Searching Business InSite

Easy Search and Advanced Search features are available in Business InSite. Easy Search enables you to search keywords, words appearing anywhere in an article, and a browseable list of topics, company names, and see references. Advanced Search allows you to search specific fields such as article title, company name, trade name, name of person discussed in an article, ticker symbol, author, publication name and date, etc.

Also featured in Business InSite are Margin Links which help you find related articles and other information- simply by clicking on them! With Margin Links, you can:

• Link from one article to another through an indexed company name, topical term, trade name, person's name, and more
• Link from a company name mentioned in an article to the directory record of that company
• Link from a company directory record to articles about the company
• Link from a parent company directory record to a subsidiary directory record
• Link from a directory record to an SIC record describing the industry for that company
• Link from an SIC record to a list of companies in the industry or articles about the industry

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